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Privacy-compliance for data exploration
Statice offers a data anonymization solution. We enable businesses to stay innovative with smart synthetic data. Our solution empowers companies to work with complex data in a privacy-compliant manner. Data-driven innovation of tomorrow starts with protecting data today.
GUARANTEED DATA COMPLIANCE
Protect your customers
Synthetic data generated by Statice is legally compliant according to the GDPR and other legal frameworks. By design, it mathematically guarantees protection against the re-identification of real individuals and other privacy attacks.
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Preserved data utility
Effectively anonymize your sensitive customer data with synthetic data generated by Statice. Synthetic data preserves the statistical properties of your data without ever exposing a single individual. Statistical granularity and data structure is maximally preserved.
ENABLING DATA-DRIVEN COLLABORATION
Accelerating data access
When using synthetic data generated by Statice, companies do not have to worry about re-identification of a real person. Using synthetic data creates trust for the partners as well as the customers. Statice accelerates the access to data without complex compliance processes.
LEARN MOREMedia mentions
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However, due to an air of mistrust around companies’ usage of our data, Weyer makes the point that the majority of customers “will not consent to the use of their data for product tests and innovation,” which limits the amount of useful data available to train AI and improve products.
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Statice anonymizes user data so that businesses and industries can work with it while consumers are protected simultaneously [...] “We want to advance AI without giving people the feeling that their data is being stolen, à la Facebook,” says Sebastian Weyer, CEO and founder.
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The algorithm builds a model that understands what the data is and what relationships exist between the data-points. Once the model is trained, completely new synthetic data can be generated.
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FAQs
Let's answer some questions.
What is synthetic data?
Synthetic data generated through Statice consists of entirely artificial and new data points and is guaranteed anonymous while resembling the statistical properties and structure of the original dataset. It possesses the following attributes:
- Properties and statistical information of the original data are mirrored in the synthetic data
- The data structure of the original data is retained unaltered in the synthetic data
- It is impossible to identify real individuals in privacy-preserving synthetic data
What can my company do with synthetic data?
You can use the synthetic data for any statistical analysis that you would like to use the original data for. In essence, the idea of synthetic data is to be used just like real data - with the only exception of not providing sensitive information on real individuals.
Is synthetic data provided by Statice GDPR compliant and anonymous?
Yes, according to Data Protection offices in Germany, synthetic data with a privacy guarantee (such as provided by us) is seen as anonymous data and thus falls outside of the scope of the GDPR.
Can Statice guarantee the anonymity of the synthetic data?
Yes, we can. At the core of our software, we make sure to fulfill a mathematical privacy guarantee, which is called Differential Privacy.
Is data anonymization really required if you can just delete names/IDs?
A common misconception is that there is data that is “Personally Identifiable”, and data that is not. This used to be the case when the datasets were small. It has been proven that a combination of a few attributes can already identify a majority of individuals.
We are always happy to talk. Feel free to get in touch in case you have questions or would like to learn more.
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